In 2012 the Museum of the City of New York was nominated to compete for the award of a $250,000 grant from Partners in Preservation, an organization dedicated to promoting and funding historic preservation throughout the United States. The winner was chosen by popular vote and as part of the initiative to garner support, the following email campaign was created. Emails were strategically scheduled throughout the month of May to keep constituents informed and involved, but not overwhelmed. The initial concept presented in the sketches below called for an introductory email, a series of emails chronicling the development of the museum, "X Days to Vote" reminders, and a "Last Chance" email on the final day of voting. The series of emails that ran played in to this initial concept, but were developed further as the contest moved forward.